As an SEM (Search Engine Marketing) specialist, I am always encouraging my clients to utilize platforms that demonstrate a stable, well recognized, and trusted means to market their business. LinkedIn is the most well known of all social/professional networks for people and companies. There are other platforms such as Quora.com and Mavens.com, but none have the number of members or the extensive interface that LinkedIn has.
At Virtual Media Mavens, LLC we have put substantial effort into developing our Company page on LinkedIn. It is there that we list our products and services. As if this isn’t enough of a perk, I believe listing your business in LinkedIn and completing your business profile adds a level of creditability.
There is also one other interesting aspect of LinkedIn. It has a gamification element. What do I mean by this? “Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Gamification is used in applications and processes to improve user engagement, ROI, data quality, timeliness, and learning.” — Wikipedia
With LinkedIn, the fact that it employs the simple progress bar for filling out one’s profile is a gamification element and it drives users to want to achieve the 100% status. To acquire such a status, a company and its owners must have all the necessary information required by the LinkedIn platform and this information is necessary to market and create authority for the company. Basically, LinkedIn has created an effective portfolio wizard, or builder, inside its network to help step people through the process of building their online presence. And lets not forget that LinkedIn is a network or community for its users. And what must all business owners do? Network.
So, if you haven’t built your profile and company page in LinkedIn you are missing opportunities to market your business and create authority for it.
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