LinkedIn for Marketing your Business

Virtual Media Mavens, LLC LinkedIN Company Page used for Marketing As an SEM (Search Engine Mar­ket­ing) spe­cial­ist, I am always encour­ag­ing my  clients to uti­lize plat­forms that demon­strate a sta­ble, well rec­og­nized, and trusted means to mar­ket their busi­ness. LinkedIn is the most well known of all social/professional net­works for peo­ple and com­pa­nies. There are other plat­forms such as Quora.com and Mavens.com, but none have the num­ber of mem­bers or the exten­sive inter­face that LinkedIn has.

At Vir­tual Media Mavens, LLC we have put sub­stan­tial effort into devel­op­ing our Com­pany page on LinkedIn. It is there that we list our prod­ucts and ser­vices. As if this isn’t enough of a perk, I believe list­ing your busi­ness in LinkedIn and com­plet­ing your busi­ness pro­file adds a level of creditability.

There is also one other inter­est­ing aspect of LinkedIn. It has a gam­i­fi­ca­tion ele­ment. What do I mean by this? “Gam­i­fi­ca­tion is the use of game think­ing and game mechan­ics in a non-game con­text in order to engage users and solve prob­lems. Gam­i­fi­ca­tion is used in appli­ca­tions and processes to improve user engage­ment, ROI, data qual­ity, time­li­ness, and learn­ing.” — Wikipedia

With LinkedIn, the fact that it employs the sim­ple progress bar for fill­ing out one’s pro­file is a gam­i­fi­ca­tion ele­ment and it dri­ves users to want to achieve the 100% sta­tus. To acquire such a sta­tus, a com­pany and its own­ers must have all the nec­es­sary infor­ma­tion required by the LinkedIn plat­form and this infor­ma­tion is nec­es­sary to mar­ket and cre­ate author­ity for the com­pany. Basi­cally, LinkedIn has cre­ated an effec­tive port­fo­lio wiz­ard, or builder, inside its net­work to help step peo­ple through the process of build­ing their online pres­ence. And lets not for­get that LinkedIn is a net­work or com­mu­nity for its users. And what must all busi­ness own­ers do? Network.

So, if you haven’t built your pro­file and com­pany page in LinkedIn you are miss­ing oppor­tu­ni­ties to mar­ket your busi­ness and cre­ate author­ity for it.

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