SEO for WordPress Curious Discovery

For many, using Word­Press for their blogs and web­sites is the pre­ferred choice. Here at Vir­tual Media Mavens, we explore and work with many web­site and blog­ging plat­forms and we too have cho­sen to use Word­Press as our go-to web­site builder. How­ever, in recent weeks we have been flum­moxed by an SEO meta data issue that we had dif­fi­culty ascer­tain­ing where the descrip­tions about our site were com­ing from.

We kept see­ing an old tagline as the rich snip­pet of our site in the SERP (search engine rank page). We searched all of our meta data for the descrip­tion and couldn’t locate it. We spent hours culling through each page, post, and graphic to see where this descrip­tion was located.

As many Word­Press design­ers know, Word­Press offers many plu­g­ins to be used within a web­site to help opti­mize, enhance, and expand fea­tures to a site. It just so hap­pens we had at least three SEO enhance­ment plu­g­ins acti­vated on our web­site. And it was within each of these that the offend­ing descrip­tion was listed. The key take­away here is this. That although you can opti­mize within the page or post the meta data and descrip­tions for your con­tent — and you should, the plu­g­ins will over­ride that infor­ma­tion with infor­ma­tion you place inside the plu­gin itself.

This may seem com­pletely rea­son­able to many of you read­ing this entry, but for oth­ers like our­selves, learn­ing of this may save you hours of inves­ti­gat­ing the issue on your own site. We cer­tainly hope our learn­ing curve is a ben­e­fit to you. So, when opti­miz­ing for search remem­ber to update your plu­g­ins and your on-page SEO at the same time.

Happy SEO!

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