Ranking first on the SERP (Search Engine Rank Page) is a thrilling feeling. Virtual Media Mavens has recently experienced such a thrill with its highly competitive keywords positioning the company in the number one position. There is a strong and growing profession of website designers, SEO specialists, and Internet marketing aficionados out on the web. It is a highly prized and sought after achievement to acquire position #1 in Google’s SERP. Just imagine the number of SEO and SEM (search engine marketing) experts jockeying to get it.
To win top position in Google, an organization, or its marketing team, must put in tremendous time and energy carving out a niche that meets at least two criteria. (1) It must chose relevant keywords that are actually being searched for by users. And, (2) it must demonstrate to Google a consistent and definable relationship to those keywords within its website’s content.
What does this mean? Google wants to see a website using keywords repeatedly and in context with the content surrounding them. Basically, Google wants you to be what you say you are. This is critical to advertising with Google AdWords too.
The bottom line: the best practice is to make sure that your website content agrees with your keywords and vice versa. Agreement and relevancy are paramount.
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