Why have an online presence?

Mobile Users Are Searching and Buying!

As of May 2013, 63% of adult cell phone owners used their phones to go online. 

Source: Mobile Technology Fact Sheet Pew Research Center

 

Data Speaks

  • The majority of people who used their phone to search for prices ended up purchasing the product at that very store.
  • Women are more likely to use their cell phones to search for products, reviews and call for a second opinion when shopping.
  • Customers between the ages of 30-49 are more likely to search for prices and ask for advice, while 18-29 year old customers are more likely to search for reviews.
  • Education level doesn’t affect how customers use their cell phone while shopping.
  • Democrats and Independents use their cell phones more than Republicans when shopping.
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Highcharts was used to create the above charts.

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